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GTA 4 Breaks Entertainment Launch Records

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As expected really, apparently GTA 4 has been rather successful ;)

 

Retail Sales of Grand Theft Auto IV Top $500 Million in First Week

 

New York, NY – May 7, 2008 – Take-Two Interactive Software, Inc. (NASDAQ: TTWO), said today that Grand Theft Auto IV has surpassed all-time entertainment records for day one and week one sales by dollar value. Released on Tuesday, April 29th, Grand Theft Auto IV, the critically acclaimed video game, has sold through to consumers approximately 6 million units globally with an estimated retail value of more than $500 million in the first week. Grand Theft Auto IV sold approximately 3.6 million units on its opening day with a retail value of approximately $310 million globally.

 

"We knew Grand Theft Auto IV would break new ground in terms of the player's experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level," said Strauss Zelnick, Chairman of Take-Two.

 

"Rockstar's goal is to make each new title in the Grand Theft Auto franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score. Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece," said Ben Feder, Take-Two's Chief Executive Officer.

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This is truly epic. Now if they would have only released it for the PC.

Edited by Louis EX

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Wow.... That means there are a lot of people running people over right now... :P

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Only $100 million more worth of worldwide sales than they forecast :P

 

Wow.... That means there are a lot of people running people over right now... :P

 

The sheer addictiveness of GTA 4 means (in theory) By the end of May, every player (through total accumulation) should have killed the entire populace of the planet at least once or even twice over.. How's that for mass genocide! :P

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rofl. That is an umm, interesting thought. :P

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make games, not drugs!

 

it only gets better and better.

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