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ZAM Interview with Jason Bender on C&C TV

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The website ZAM conducted an interview with former Command & Conquer developer Jason Bender, remembering the old Command & Conquer TV project. He discusses how Battlecast Primetime came to be, how it was imagined and what the meaning and response were. Here is an excerpt:

E: Did the designers and the rest of the team, or even the rest of the company, think this was a genius idea? This was way before the American esports market was much of anything!
J: Oh my god, it was deeply contentious! Now granted, it was isolated. Marketing runs their own show, right? They're not beholden to the dev team, especially at EA where marketing had quite a bit of support. So they had a budget, they had an idea, and that was that. They ran with it and we thought it sounded fun. But it did sound kind of crazy. But crazy can make a big difference when it is done at the right time. Some people thought it was just a bad idea and other people thought it was visionary. In the end it was little of both. We had 300,000 monthly views, I think. Which wasn't too shabby for a niche genre PC game. Those games would tend to sell in the three to four million range, so 300,000 views a month is significant.


You can read the full article here.

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